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KDMC Marketing Department Wins Thoroughbred Awards 

The King’s Daughters Marketing and Public Relations Department received three top awards and six certificates of merit from the recent Kentucky Society for Healthcare Public Relations and Marketing annual Thoroughbred Awards Luncheon in Louisville. The awards luncheon, part of the Kentucky Hospital Association’s annual conference, honors and recognizes excellent work in the areas of healthcare marketing and public relations from throughout the state of Kentucky.

The King’s Daughters Marketing and Public Relations team includes: Carrie Browning; Elaine Corbitt; Tom Dearing; Kellie Delaney; Betsy Donahue; Julie Marsh; Melissa McKenzie; Jerry Pennington; James Stout; and Kerry Winkler.

KDMC won Thoroughbred awards (top honors) for:

  • Vascular Screening Partnership – The KDMC Community Services Department, with support from the Marketing Department, organized a series of eight vascular screenings in target cities in its market area during calendar year 2008. KDMC partnered with four physician groups that included interventional radiologists, cardiologists and vascular surgeons. Every event was filled to capacity, with waiting lists, and high numbers of abnormal results were found at every vascular screening. Those with abnormal results were advised to follow up with their family physician, or at their request were scheduled to see a KDMC cardiovascular physician.
  • Vascular Brochure – The KDMC Marketing Department developed an informational brochure to help educate the public about vascular disease. Research shows a lack of awareness about vascular disease among both the general public and referring physicians, although it greatly increases the risk of heart disease and stroke. In addition, many do not know the risk factors for vascular disease, the signs and symptoms of stroke, or about abdominal aortic aneurysms.
  • Heart and Vascular Center Multimedia Campaign – the campaign included television, newspaper, radio and billboard advertising. The creative concept was using a map theme to show that patients from across the region are traveling to King’s Daughters for heart and vascular care.

King’s Daughters won certificates of merit for:

  • physician directory
  • automatic external defibrillator donation campaign
  • its public Web site
  • American Heart Month campaign
  • TV advertising campaign
  • four color print advertising

Overall, 19 Kentucky healthcare organizations submitted 159 entries for judging. Six hospitals were awarded Thoroughbreds (16 total top awards) and 47 submissions received certificates of merit. Organizations were eligible to submit entries in 25 categories ranging from television advertising and brochure design to cooperative partnerships with local entities. Entries were judged on such criteria as concept, design, originality/creativity, implementation and overall impact by the Tennessee Society for Marketing and Public Relations.

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